X Factor

I recently finished listening to the Steve Jobs autobiography, by Walter Isaacson. In it, he describes Jobs' passion for perfection, for attention to detail, and for beautiful products. He wanted everything associated with Apple to be simple and elegant. The book describes Jobs' vision for glass staircases in his Apple stores, and on a recent trip to Chicago, I had the opportunity to see one. I thought Job's ideals fit this internet definition of "X Factor":

the “undefinable” element of a marketing program that helps it take off