the “undefinable” element of a marketing program that helps it take off
Thursday, May 24, 2012
X Factor
I recently finished listening to the Steve Jobs autobiography, by Walter Isaacson. In it, he describes Jobs' passion for perfection, for attention to detail, and for beautiful products. He wanted everything associated with Apple to be simple and elegant. The book describes Jobs' vision for glass staircases in his Apple stores, and on a recent trip to Chicago, I had the opportunity to see one. I thought Job's ideals fit this internet definition of "X Factor":
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I have seen photos of Elephants supported by sheet glass, I'm not THAT overweight but am not sure that I like the idea of glass stairs. Genius or No!
ReplyDeleteThe dude was definitely a visionary, especially in terms of design.
ReplyDeleteThe design is simple and elegant . . . and the photo shows just that.
ReplyDeleteI think I would get dizzy going up those, but interesting how turning stairs into glass makes it a piece of art! I am reading that book too...really good!
ReplyDeleteVery creative way to illustrate the theme and absolutely dead on in your interpretation!
ReplyDeleteHi Val,
ReplyDeleteBeautiful capture! This would be a little unsettling to me. Seeing down from up above. My fear of heights would get the better of me. Have a great day!
Sherrie
So well shot and a fine take and definition of the 'X factor'
ReplyDeleteIs this the Michigan Ave store?
That is such an interesting concept, and it is very beautiful.
ReplyDeletesuper shot, never even know they were such things as glass escalators..
ReplyDeleteI totally agree with Lynn.
ReplyDelete